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by May club 23 May 2017 0 Comments

The 2017 spring and summer theme "ON THE ROAD AGAIN" is derived from the masterpiece of the famous American country singer WILLIE NELSON and continues the theme of the previous season of WEST RIDE (for detailed introduction, please click here "THE SHOP" ). Partners share a garage in "THE SHOP" Sharing each other's experiences and helping each other, they finally completed the modification of their respective cars. When they were happy from the bottom of their hearts, they gathered their friends and started the modification again! This is where the theme of this season of WEST RIDE begins!

In addition to WILLIE NELSON, there are also many rock bands and singers who have sung the song "ON THE ROAD AGAIN" with the same name. This slogan has not only been applied to music, but it can also be said to be the epitome of the country "America"! In the 1970s, after the defeat of the Vietnam War, the United States faced a serious economic crisis. Not only did the unemployment rate remain high, but there were also social problems such as inflation. During the 1980 presidential election, President Reagan proposed the popular slogan "MAKE AMERICA GREAT AGAIN" ” (Make America Great Again!), President Trump also quoted the same sentence a few days ago! On the one hand, the United States serves as the world's policeman; on the other hand, it absorbs new knowledge and expands its knowledge, revises or even significantly changes its original concepts. This is also the cycle of the times that is generally recognized by Western countries.

If you apply the phrase " MAKE AMERICA GREAT AGAIN" to fashion, the golden age of the 50 years after the war is called THE GOLDEN AGE! Originally used as work clothes, ORIGINAL DENIM was later transformed into a fashion item. HARLEY DAVIDSON's PANHEAD also has a new look of CHOPPER! And now, those old retro trends are sweeping in again! WEST RIDE wants to do just like the United States, not only integrating the beauty of the old era, but also being dissatisfied with the status quo and pursuing further growth to stand at the top of the new era!

Are you ready?

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