The word "Journey" has rich expressions in English, especially American English, and means a long time and journey. For those of us who see travel and life as a reflection of each other, this word can be said to be the most appropriate and naturally integrated word.

For those who have personally held the steering wheel and crossed the vast land of the United States, this feeling is like returning to the original scenery. What do we think about when we occasionally stop in "LONG JOURNEY"? The endless stretch of road in front of you, the footprints and tracks left behind. And those important people...

Keep running with all kinds of thoughts, that's life. The time and experience we have traveled along this long road are exactly the process that has enabled us to grow into LONG RIDER. This process does not happen overnight.

The word "Journey" originated in the mid-14th century, meaning travel from one place to another. It comes from the Old French "Journee", which means "a day's work or journey." Words derived from "Journee" include "Journal" (diary) and "Journalism" (journalism), both of which go back to the Latin "Diurnus", which means "daily".

When we think about the days that ultimately make up life, the word JOURNEY seems particularly appropriate for "Life is a Journey." It encompasses not only the physical meaning of travel, but also the philosophy of life; the importance of "living hard every day" in order to continue the journey.

This echoes the brand concept of WEST RIDE, which is not only fashion, but also a life philosophy closely connected with "every day". We hope to become a clothing brand that enriches people's lives, and at the same time, it also means reaching the best condition every day. Not just clothes, but being a presence that shares something important…

In the history of rock music, "Hotel California" illuminated an entire era with its immortal work. The album "The Long Run" released by the Eagles in 1979 had a deeper sensibility that was different from its predecessors. It was essentially their last album.

In the title song of the album, they sing "You can go the distance, We'll find out in the long run" which symbolizes the determination to keep moving forward. Even if the end of the road is unknown, we still choose to continue this journey. No matter what the destination of the journey is, the important thing is In this long journey, every step is a new beginning, and every day is full of possibilities.

Those who continue to run on the LONG ROAD will eventually be called LONG RIDER. Perhaps they will sometimes stop on the way before taking the next step. The important thing is not the destination, what the LONG RIDER pursues, It is the meaning and value of the journey itself. Let the new day be fulfilling and exciting, and that will be the most beautiful scenery.