North No Name

Friends who like to collect special badges or are interested in tattoos and lowbrow art may have noticed this brand - North No Name (referred to as NNN).

The owner, Yu Horikawa, is extremely passionate about the weird-style old patch patches from the 1950s. The patch patches launched by the brand are also easily reminiscent of the unique felt patch patches in post-war America; they incorporate deliberately aged fabrics and retro paint colors. As well as the childlike charm of hand-drawing, the vintage style is internalized and sublimated using a combination of various sewing techniques such as hand sewing, chains, and single needles.